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    <lastmod>2022-06-21</lastmod>
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      <image:title>CapFeather Edition</image:title>
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    <loc>https://www.capfeather.com.au/capfeather-edition/capfeather-assists-96-year-old-company-fibre-king-achieve-250-sales-growth-in-3-years-by-innovating</loc>
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    <loc>https://www.capfeather.com.au/capfeather-edition/15-problems-cx-leaders-need-to-solve</loc>
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    <loc>https://www.capfeather.com.au/capfeather-edition/is-data-the-new-competitive-advantage</loc>
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      <image:title>CapFeather Edition - Is Data the New Competitive Advantage?</image:title>
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    <loc>https://www.capfeather.com.au/capfeather-edition/capfeather-team-top-5-podcasts</loc>
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    <lastmod>2022-04-12</lastmod>
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      <image:title>CapFeather Edition - Top 5 Podcasts from the CapFeather Team</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1632969123122-EY1RRD6IBCBH3K53NNXB/Psychedelic+Podcast.JPG</image:loc>
      <image:title>CapFeather Edition - Top 5 Podcasts from the CapFeather Team</image:title>
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      <image:title>CapFeather Edition - Top 5 Podcasts from the CapFeather Team</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1619658981182-JLL72B2I434ZAMYAVQ7J/a16z+Podcast.JPG</image:loc>
      <image:title>CapFeather Edition - Top 5 Podcasts from the CapFeather Team</image:title>
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      <image:title>CapFeather Edition - Top 5 Podcasts from the CapFeather Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.capfeather.com.au/capfeather-edition/digital-diagnosis-intelligent-machines-do-a-better-job-than-humans</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
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      <image:title>CapFeather Edition - Digital diagnosis: intelligent machines do a better job than humans - Make it stand out</image:title>
      <image:caption>Medical students are wondering what their future might be.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1632966721162-G7A1UKFS51PHE4COJCDI/unsplash-image-L8tWZT4CcVQ.jpg</image:loc>
      <image:title>CapFeather Edition - Digital diagnosis: intelligent machines do a better job than humans - Make it stand out</image:title>
      <image:caption>Global patient health outcomes will be improved by doctors leveraging technology.</image:caption>
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      <image:title>CapFeather Edition - Digital diagnosis: intelligent machines do a better job than humans - Dr Anjali Jaiprakash</image:title>
      <image:caption>CapFeather’s specialist on Health &amp; Technology.</image:caption>
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  <url>
    <loc>https://www.capfeather.com.au/capfeather-edition/why-perfect-insights-are-getting-in-the-way</loc>
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    <priority>0.5</priority>
    <lastmod>2021-09-30</lastmod>
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      <image:title>CapFeather Edition - Why 'perfect insights' are getting in the way - Make it stand out</image:title>
      <image:caption>Most organisations already have a deep treasure trove of data which delivers customer insights.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1632894367069-B96T19TCFDZYBLS4RFIT/research+dumbell.png.jpg</image:loc>
      <image:title>CapFeather Edition - Why 'perfect insights' are getting in the way - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1597641438127-N97YADPNHV8QH47TB2QJ/Customer+Insights+Understanding+Matrix.png</image:loc>
      <image:title>CapFeather Edition - Why 'perfect insights' are getting in the way</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1632963095948-OT3ANYDSJO2QR0OC1C4K/unsplash-image-eveI7MOcSmw.jpg</image:loc>
      <image:title>CapFeather Edition - Why 'perfect insights' are getting in the way - Make it stand out</image:title>
      <image:caption>Rather than commissioning new research, companies should look inwards for customer insights.</image:caption>
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      <image:title>CapFeather Edition - Why 'perfect insights' are getting in the way - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.capfeather.com.au/capfeather-edition/whos-at-the-pointy-end-of-customer-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1630304848422-Y3MEMHKR3XYT7P2NAFVY/WEX+Diagram+1%281%29.png</image:loc>
      <image:title>CapFeather Edition - Who’s at the ‘Pointy End’ of Customer Experience? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1630303196191-KGL2MFA511AVAXRPPRCZ/unsplash-image-phUtWl8RyFE.jpg</image:loc>
      <image:title>CapFeather Edition - Who’s at the ‘Pointy End’ of Customer Experience?</image:title>
      <image:caption>Suppliers and delivery partners are impacting the customer experience for restaurants.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1630304951969-RX5IBHX73O0S4B0LAJWM/WEX+Diagram+2.png</image:loc>
      <image:title>CapFeather Edition - Who’s at the ‘Pointy End’ of Customer Experience? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>CapFeather Edition - Who’s at the ‘Pointy End’ of Customer Experience? - Make it stand out</image:title>
      <image:caption>The contingent workforce is at the ‘pointy end’ of the customer experience for professional services firms.</image:caption>
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  <url>
    <loc>https://www.capfeather.com.au/capfeather-edition/can-lean-cx-help-improve-the-kenyan-plastic-recycling-ecosystem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1630300008650-N84GBPUKEMO5KQFYUD6M/Mr+Green+Africa+3.JPG</image:loc>
      <image:title>CapFeather Edition - Can Lean CX Help Improve the Kenyan Plastic Recycling Ecosystem?</image:title>
      <image:caption>Mr. Green Africa trades fairly sourced recycled materials processed into high quality products for local and international markets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1630300546711-NK67PTH0D72A23Q23915/Mr+Green.JPG</image:loc>
      <image:title>CapFeather Edition - Can Lean CX Help Improve the Kenyan Plastic Recycling Ecosystem? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1630300574899-XMJ9H43S29XVACIN72JX/Mr+Green+2.JPG</image:loc>
      <image:title>CapFeather Edition - Can Lean CX Help Improve the Kenyan Plastic Recycling Ecosystem? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.capfeather.com.au/capfeather-edition/the-new-cx-method-that-increases-value-and-impact</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
  </url>
  <url>
    <loc>https://www.capfeather.com.au/capfeather-edition/too-much-information-the-covid-work-revolution-has-increased-digital-overload</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1627613093238-C5A8WF8Y21QKHUZT6VP3/unsplash-image-6ie6OjshvWg.jpg</image:loc>
      <image:title>CapFeather Edition - Too Much Information: the COVID Work Revolution has Increased Digital Overload</image:title>
      <image:caption>The desire to compensate for the lack of physical interaction is compounding digital overload.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.capfeather.com.au/capfeather-edition/trust-turbo-charges-your-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1627611016836-35ZZT7TT3KQCJSF9V3EB/unsplash-image-z-zOeIMQJCE.jpg</image:loc>
      <image:title>CapFeather Edition - Trust Turbo-Charges your Brand Result</image:title>
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  <url>
    <loc>https://www.capfeather.com.au/capfeather-edition/a-conversation-on-lean-cx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
  </url>
  <url>
    <loc>https://www.capfeather.com.au/capfeather-edition/when-art-ai-and-innovation-collide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1624592662473-R0ILNWN7XKYFJW77EV2H/IMG20210226120904.jpg</image:loc>
      <image:title>CapFeather Edition - When Art, AI and Innovation Collide - Make it stand out</image:title>
      <image:caption>Theme 1: Abstracted Aerial Landscapes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1624592899603-OI4HKQU9ZX7SB5EJOHSN/IMG_20210524_144314.jpg</image:loc>
      <image:title>CapFeather Edition - When Art, AI and Innovation Collide - Make it stand out</image:title>
      <image:caption>Theme 2: Life Drawing (5 minute movement sketches)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1624602504361-YDMW1GSZNRIG35MK24MA/All+watched+over.JPG</image:loc>
      <image:title>CapFeather Edition - When Art, AI and Innovation Collide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1624597389516-MJH607TDO3LWM72GAUAM/Where+we+Dance+in+Pink.JPG</image:loc>
      <image:title>CapFeather Edition - When Art, AI and Innovation Collide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1624597339705-QT7KP89OKTQPEVOQVSQ5/The+Pink+in+Between+the+Dance.jpg</image:loc>
      <image:title>CapFeather Edition - When Art, AI and Innovation Collide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1624597434876-RFM4LR1T7JVDEMSDBZ3Y/We+Met+Between+the+Sky+and+Sea.jpg</image:loc>
      <image:title>CapFeather Edition - When Art, AI and Innovation Collide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1624604785739-YXMPWLB71CDBA7Y5PXR8/IMG_1883.JPG</image:loc>
      <image:title>CapFeather Edition - When Art, AI and Innovation Collide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.capfeather.com.au/capfeather-edition/futurists-the-butterfly-effect-and-becoming-a-grey-wolf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1625014438318-SN29GDBL3QXTW7CEXUQF/unsplash-image-xU5Mqq0Chck.jpg</image:loc>
      <image:title>CapFeather Edition - Futurists, the Butterfly Effect and Becoming a Grey Wolf</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1625015562186-HD5ITS0CCL7SG2H3D9M3/unsplash-image-dtfyRuKG7UY.jpg</image:loc>
      <image:title>CapFeather Edition - Futurists, the Butterfly Effect and Becoming a Grey Wolf - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.capfeather.com.au/capfeather-edition/call-to-action-from-cx-leaders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-25</lastmod>
  </url>
  <url>
    <loc>https://www.capfeather.com.au/capfeather-edition/still-rock-and-roll-to-me</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1622439571095-4USM9Q784XDDB7U7AR1L/acmi.jpg</image:loc>
      <image:title>CapFeather Edition - Still rock and roll to me - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.capfeather.com.au/capfeather-edition/love-decency-kindness-agedcare</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1619670352712-XU3569JYHFU7TRL0QAK1/CX+Leaders+Podcast.jpg</image:loc>
      <image:title>CapFeather Edition - Love, Decency, Kindness [CX Leaders Aged Care Podcast]</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.capfeather.com.au/capfeather-edition/lean-cx-book-introduction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1613051490757-LB3D8YVSRQJ4O1M2KE0T/Lean+CX+Cover.JPG</image:loc>
      <image:title>CapFeather Edition - Lean CX: How to Differentiate at Low Cost and Least Risk [Introduction]</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.capfeather.com.au/capfeather-edition/going-dutch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1618535965061-76OYFY3NC2RFDGSHVN1U/bidroom.png</image:loc>
      <image:title>CapFeather Edition - Going Dutch - Getting More for Less</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1618538650704-DL9ZHIAHR1IB80J83UJ9/Bike+TV+package.png</image:loc>
      <image:title>CapFeather Edition - Going Dutch - Getting More for Less</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1618537390209-UW83UF5XIFFAT500QYW3/Fly+in+the+toilet.png</image:loc>
      <image:title>CapFeather Edition - Going Dutch - Getting More for Less</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1618539104652-M7O71X4X1K9M0Z6J5CKF/Purple+and+orange+carrots.png</image:loc>
      <image:title>CapFeather Edition - Going Dutch - Getting More for Less</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.capfeather.com.au/capfeather-edition/disrupting-for-purpose</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1618460258553-EUJJLUG5NJEAD7OZEGEK/world%27s+greatest+shave.png</image:loc>
      <image:title>CapFeather Edition - Disrupting For-Purpose: Remaining Relevant, Resilient and Ready</image:title>
      <image:caption>The Leukaemia Foundation’s World’s Greatest Shave fundraising event.</image:caption>
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    <image:image>
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    <lastmod>2026-02-11</lastmod>
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    <lastmod>2026-02-11</lastmod>
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      <image:caption>https://metrosouth.health.qld.gov.au/sites/default/files/deaf-bedside-alert.pdf</image:caption>
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    <lastmod>2026-02-11</lastmod>
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      <image:caption>CapFeather’s specialist on Health &amp; Technology.</image:caption>
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    <lastmod>2026-02-11</lastmod>
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    <lastmod>2021-03-30</lastmod>
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    <lastmod>2026-02-11</lastmod>
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      <image:caption>SMART goals include both ‘move towards’ (positive) and ‘move away’ (negative) motivation</image:caption>
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    <lastmod>2026-02-11</lastmod>
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    <lastmod>2026-02-11</lastmod>
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    <lastmod>2026-02-11</lastmod>
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    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
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      <image:caption>Coca-Cola uses cultural symbols and colours to establish itself as a Christmas icon. Source: Medium.com</image:caption>
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      <image:caption>Bourke Street Myer Christmas Windows in 2020. Source: The Age</image:caption>
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      <image:caption>Personalised, loss aversion-based email marketing. Source: Email from Kogan.com</image:caption>
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    <loc>https://www.capfeather.com.au/capfeather-edition/helping-captive-customers</loc>
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    <lastmod>2026-02-11</lastmod>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-15</lastmod>
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      <image:caption>Image: HBR Press</image:caption>
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  <url>
    <loc>https://www.capfeather.com.au/capfeather-edition/six-ways-to-differentiate-and-emotionally-cut-through-3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
    <image:image>
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      <image:title>CapFeather Edition - Six ways to differentiate and emotionally cut through (Part 3) - capful summary</image:title>
      <image:caption>CAPFUL is our contemporary evolution of Maslow’s hierarchy of needs. The acronym stands for six needs: Certainty, Achievement, Prestige, Fulfilment, Unusual and Love. The needs are paid in three levels (primal, social and actualisation). Each needs pair tends to create emotional conflict. This is the human condition! All of us tend to have one or two of the needs we prioritise. But even so how we act to meet our individual needs is unique to each of us. Catering to people’s needs is how to create cut through in customer strategy and customer experience</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1600308250223-MP0T9YY1U7KPU2QD973X/Life+purpose2.png</image:loc>
      <image:title>CapFeather Edition - Six ways to differentiate and emotionally cut through (Part 3)</image:title>
      <image:caption>What is your life purpose?</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1600311245470-VDUX4K939IQK401PYBFC/caligraphy+temple+of+heaven.png</image:loc>
      <image:title>CapFeather Edition - Six ways to differentiate and emotionally cut through (Part 3)</image:title>
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  <url>
    <loc>https://www.capfeather.com.au/capfeather-edition/trust-robot-surgeons</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1601335678202-AM0EY9IBYWT8NXCCW44G/MedPod101.jpg</image:loc>
      <image:title>CapFeather Edition - Would you trust a robot surgeon?</image:title>
      <image:caption>The MedPod as envisaged in the movie Prometheus.</image:caption>
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  <url>
    <loc>https://www.capfeather.com.au/capfeather-edition/how-to-enhance-your-customer-experience-with-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-19</lastmod>
    <image:image>
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      <image:caption>CAPFUL is our contemporary evolution of Maslow’s hierarchy of needs. The acronym stands for six needs: Certainty, Achievement, Prestige, Fulfilment, Unusual and Love. The needs are paid in three levels (primal, social and actualisation). Each needs pair tends to create emotional conflict. This is the human condition! All of us tend to have one or two of the needs we prioritise. But even so how we act to meet our individual needs is unique to each of us. Catering to people’s needs is how to create cut through in customer strategy and customer experience</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1618903613330-FFKYS1N4ZN5JEGH43L64/unsplash-image-ZyQVK4tG4tY.jpg</image:loc>
      <image:title>The Best Next Move - The BEST next move</image:title>
      <image:caption>Customer strategy, beyond the immediate horizon. April 2021 // Dew, Allen, Daly</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1584601862707-3UT3VTUB3MCBOZRR4FFL/Janus.jpg</image:loc>
      <image:title>The Best Next Move</image:title>
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      <image:title>The Best Next Move</image:title>
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      <image:title>The Best Next Move</image:title>
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      <image:title>The Best Next Move - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1584617078954-95UAA568FL92T031Y1IY/Capture+1.JPG</image:loc>
      <image:title>The Best Next Move</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1584670353424-RQGGIZXDRZTIN4IKZX0F/CapFeather%252BCase%252BLogos%2525281%252529.jpg</image:loc>
      <image:title>The Best Next Move</image:title>
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    <loc>https://www.capfeather.com.au/prove-the-value-of-your-cx</loc>
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    <lastmod>2020-06-17</lastmod>
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      <image:title>Prove the Value of Your CX - prove the value of your customer experience</image:title>
      <image:caption>Customer Experience April 2020 // Dew, Allen, Daly</image:caption>
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    <image:image>
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      <image:title>Prove the Value of Your CX</image:title>
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      <image:title>Prove the Value of Your CX</image:title>
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      <image:title>Prove the Value of Your CX</image:title>
      <image:caption>The CXO knew intuitively that the initiative was valuable, but had no way to quantify it to the CEO and CFO. Proving an NPV got the budget.</image:caption>
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    <image:image>
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      <image:title>Prove the Value of Your CX</image:title>
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      <image:title>Prove the Value of Your CX</image:title>
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    <loc>https://www.capfeather.com.au/innovating-for-revenue-in-aged-care</loc>
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    <priority>0.75</priority>
    <lastmod>2021-04-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1588648600090-9JMGBZ08PNMNSLNG5N4V/Innovating%252Bfor%252BAged%252BCare.jpg</image:loc>
      <image:title>Innovating for Revenue in Aged Care - innovating for revenue in aged care</image:title>
      <image:caption>Lean CX Innovation May 2020 // Dew, Allen, Daly, Rosete</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1588649068290-QYPQMSVEYBZPO71HVNQP/Innovating%2Bfor%2BAged%2BCare%2B1.jpg</image:loc>
      <image:title>Innovating for Revenue in Aged Care</image:title>
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      <image:title>Innovating for Revenue in Aged Care</image:title>
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      <image:title>Innovating for Revenue in Aged Care</image:title>
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      <image:title>Innovating for Revenue in Aged Care</image:title>
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      <image:title>Innovating for Revenue in Aged Care</image:title>
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    <lastmod>2024-05-27</lastmod>
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      <image:title>Strategy Testing With Wargaming - strategy testing with wargaming</image:title>
      <image:caption>Market &amp; Customer Strategy Testing</image:caption>
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    <lastmod>2021-04-07</lastmod>
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      <image:title>Saving Lives with Customer Lead Innovation - saving lives with customer lead innovation</image:title>
      <image:caption>Customer Experience Research and Innovation May 2020 // Dew, Daly, Rosete</image:caption>
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      <image:title>Saving Lives with Customer Lead Innovation - customer needs hierarchy</image:title>
      <image:caption>Understanding motivational psychology helps us to design realistic methods to prevent skin cancer, that people are drawn to engage with.</image:caption>
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      <image:title>Voice Of Customer Program - Voice Of Customer</image:title>
      <image:caption>Designing A VOC Program That’s Right For Your Organisation</image:caption>
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    <loc>https://www.capfeather.com.au/beyond-the-pill</loc>
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    <lastmod>2020-09-10</lastmod>
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      <image:title>Beyond The Pill - Patient Experience Mapping To Create Market Differentiation - Beyond The pill</image:title>
      <image:caption>Patient Experience Mapping &amp; Design May 2020 // Allen, Stanton</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1598942133620-CO5QUTED0MW81T5USX4N/Beyond+the+pill.png</image:loc>
      <image:title>Beyond The Pill - Patient Experience Mapping To Create Market Differentiation</image:title>
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      <image:title>Beyond The Pill - Patient Experience Mapping To Create Market Differentiation</image:title>
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      <image:title>Beyond The Pill - Patient Experience Mapping To Create Market Differentiation</image:title>
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      <image:title>Beyond The Pill - Patient Experience Mapping To Create Market Differentiation</image:title>
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      <image:title>Beyond The Pill - Patient Experience Mapping To Create Market Differentiation</image:title>
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    <loc>https://www.capfeather.com.au/wellbeing-for-home-care-providers</loc>
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    <lastmod>2020-09-24</lastmod>
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      <image:title>Wellbeing for Home Care Providers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1600685736098-D27LH2A560W3WVGLPY5E/unspent+funds+1.png</image:loc>
      <image:title>Wellbeing for Home Care Providers</image:title>
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      <image:title>Wellbeing for Home Care Providers</image:title>
      <image:caption>Unspent funds represent an aggregate of over $850 million nationally.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1600685967839-KEX5XXZ3P1O4KT0AULIP/Causes.png</image:loc>
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      <image:title>Wellbeing for Home Care Providers</image:title>
      <image:caption>Four ways HCP providers can help their clients live a better life</image:caption>
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  </url>
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    <loc>https://www.capfeather.com.au/beyond-the-pill-for-value-differentiation</loc>
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    <lastmod>2020-11-05</lastmod>
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      <image:title>Beyond The Pill: Creating Value and Differentiation - Beyond The pill</image:title>
      <image:caption>Creating Value &amp; Real Differentiation Oct 2020 // Allen, Stanton</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1598942133620-CO5QUTED0MW81T5USX4N/Beyond+the+pill.png</image:loc>
      <image:title>Beyond The Pill: Creating Value and Differentiation</image:title>
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      <image:title>Beyond The Pill: Creating Value and Differentiation</image:title>
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      <image:title>Beyond The Pill: Creating Value and Differentiation</image:title>
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      <image:title>Beyond The Pill: Creating Value and Differentiation</image:title>
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      <image:title>Beyond The Pill: Creating Value and Differentiation</image:title>
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    <loc>https://www.capfeather.com.au/closing-the-gap</loc>
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      <image:title>Closing The Gap: Align your Experience and Achieve Competitive Advantage, Fast - closing the gap</image:title>
      <image:caption>Customer Experience Audit and Lean CX Innovation Process Feb 2021 | Cyrus Allen</image:caption>
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      <image:title>Closing The Gap: Align your Experience and Achieve Competitive Advantage, Fast</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1613541091935-RR1086JB9E9RU58P99OV/image.jpg</image:loc>
      <image:title>Closing The Gap: Align your Experience and Achieve Competitive Advantage, Fast</image:title>
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      <image:title>Closing The Gap: Align your Experience and Achieve Competitive Advantage, Fast</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1584670353424-RQGGIZXDRZTIN4IKZX0F/CapFeather%252BCase%252BLogos%2525281%252529.jpg</image:loc>
      <image:title>Closing The Gap: Align your Experience and Achieve Competitive Advantage, Fast</image:title>
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      <image:title>Not Everyone Wants Vanilla in Aged Care - not everyone wants vanilla in aged care</image:title>
      <image:caption>Designing person-centered support that helps aged care organisations succeed March 2021 / Peter Sydes, Sarah Daly, Dr Robert Dew</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1615363894509-V2JZ1QNMHE7087R2I0LR/Vanilla+in+Aged+Care+PPT+1.png</image:loc>
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      <image:title>Not Everyone Wants Vanilla in Aged Care</image:title>
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      <image:title>Not Everyone Wants Vanilla in Aged Care</image:title>
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      <image:title>Not Everyone Wants Vanilla in Aged Care</image:title>
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    <loc>https://www.capfeather.com.au/cx-maturity-diagnostic</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1617773139772-BWJXIHU4BGJR5P1GFNCD/unsplash-image-NFvdKIhxYlU.jpg</image:loc>
      <image:title>CX Maturity Diagnostic - CX Maturity diagnostic</image:title>
      <image:caption>March 2021 / Dr Robert Dew, Peter Sydes</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1615363894509-V2JZ1QNMHE7087R2I0LR/Vanilla+in+Aged+Care+PPT+1.png</image:loc>
      <image:title>CX Maturity Diagnostic</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1584617078954-95UAA568FL92T031Y1IY/Capture+1.JPG</image:loc>
      <image:title>CX Maturity Diagnostic</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1584670353424-RQGGIZXDRZTIN4IKZX0F/CapFeather%252BCase%252BLogos%2525281%252529.jpg</image:loc>
      <image:title>CX Maturity Diagnostic</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1617773379839-DSS41ZVTBUKVDQ308FF7/unsplash-image-LQ1t-8Ms5PY.jpg</image:loc>
      <image:title>Customer Research - Customer Research</image:title>
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      <image:title>Customer Research - customer needs hierarchy</image:title>
      <image:caption>Understanding motivational psychology helps us to design realistic methods to prevent skin cancer, that people are drawn to engage with.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1584617078954-95UAA568FL92T031Y1IY/Capture+1.JPG</image:loc>
      <image:title>Customer Research</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1584670353424-RQGGIZXDRZTIN4IKZX0F/CapFeather%252BCase%252BLogos%2525281%252529.jpg</image:loc>
      <image:title>Customer Research</image:title>
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    <loc>https://www.capfeather.com.au/not-everyone-wants-vanilla-in-aged-care-uk-focus</loc>
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      <image:title>Not Everyone Wants Vanilla In Aged Care UK Focus - not everyone wants vanilla in aged care</image:title>
      <image:caption>Designing person-centered support that helps aged care organisations succeed April 2021 / Peter Sydes, Sarah Daly, Dr Robert Dew, Angela Gifford</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1615363894509-V2JZ1QNMHE7087R2I0LR/Vanilla+in+Aged+Care+PPT+1.png</image:loc>
      <image:title>Not Everyone Wants Vanilla In Aged Care UK Focus</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1615363951990-NADL1FGFY3OYBVM30HYA/Vanilla+in+Aged+Care+PPT2.png</image:loc>
      <image:title>Not Everyone Wants Vanilla In Aged Care UK Focus</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1584617078954-95UAA568FL92T031Y1IY/Capture+1.JPG</image:loc>
      <image:title>Not Everyone Wants Vanilla In Aged Care UK Focus</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1584670353424-RQGGIZXDRZTIN4IKZX0F/CapFeather%252BCase%252BLogos%2525281%252529.jpg</image:loc>
      <image:title>Not Everyone Wants Vanilla In Aged Care UK Focus</image:title>
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    <loc>https://www.capfeather.com.au/capfeather-digital</loc>
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    <lastmod>2022-05-17</lastmod>
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      <image:title>CapFeather Digital</image:title>
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      <image:title>CapFeather Digital - The Capfeather growth model</image:title>
      <image:caption>The CapFeather Growth Model &amp; Digital Enablement</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/7c91d810-aad4-4e7e-b4b1-39c9c28f1bbb/Marcus+VV.jpg</image:loc>
      <image:title>CapFeather Digital - Marcus Van Vugt, Associate Partner</image:title>
      <image:caption>Interested in a conversation? Contact: marcus.vanvugt@capfeather.global Marcus heads CapFeather’s Digital and Technology Transformation Team. He brings over 35 years of senior-level digital and technology transformation experience, with clients locally and around the world. With Master's Degrees in Sports Coaching, Commercial Law and Business, he complements CapFeather's customer strategy and innovation capability with a deep understanding of the intersect between 'the human element', technology, and enduring transformation.</image:caption>
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      <image:title>Sales Management</image:title>
      <image:caption>Achieve high value, complex, business to business sales, with CapFeather.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1631691493677-DM3NJRMI288A2TEXRLT7/Fibre+King.jpg</image:loc>
      <image:title>Sales Management - Make it stand out</image:title>
      <image:caption>With CapFeather Sales Management, packaging automation sales increased 220% in 2 years.</image:caption>
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    <image:image>
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      <image:title>Sales Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1631756349592-YS7835G3348OCB92R8ON/DRUM+Building+blocks.png</image:loc>
      <image:title>Sales Management - Make it stand out</image:title>
      <image:caption>CapFeather’s DRUM Sales Management Process doubles high value business to business conversion.</image:caption>
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    <loc>https://www.capfeather.com.au/service-ecosystem-design</loc>
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    <lastmod>2026-02-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1632292356811-2WUHTD27EGW8IUGV9FGU/digital-ecosystem2.jpg</image:loc>
      <image:title>Service Ecosystem Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1632897588150-FSP7RTY7QYLA6NR7BD36/AGL+Core+and+Emerging+Needs.png</image:loc>
      <image:title>Service Ecosystem Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1632378271918-A4IBPHU6LF2Z5IH4DNMO/agl+2+jpg.jpg</image:loc>
      <image:title>Service Ecosystem Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1584617078954-95UAA568FL92T031Y1IY/Capture+1.JPG</image:loc>
      <image:title>Service Ecosystem Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1583821138622-A4857PTN588KEIPBNG8J/CapFeather%2BCase%2BLogos%25281%2529.jpg</image:loc>
      <image:title>Service Ecosystem Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.capfeather.com.au/sarah-daly</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1632458518998-ZB8KXDCNMSYEZKQYWDF4/IMG_1880.JPG</image:loc>
      <image:title>Sarah Daly</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1632458649834-Q021FH08AKD6ML4S68P3/IMG20201012124201.jpg</image:loc>
      <image:title>Sarah Daly</image:title>
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      <image:title>Sarah Daly</image:title>
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    <image:image>
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      <image:title>Sarah Daly - Make it stand out</image:title>
      <image:caption>Sarah Daly leading the ‘Talking About Art and Drinking Prosecco’ walking tour of Florence, as part of the ISPIM Innovation Conference 2019.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1584617078954-95UAA568FL92T031Y1IY/Capture+1.JPG</image:loc>
      <image:title>Sarah Daly - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1633511683147-A76CI4EX5E5WUT35YSBM/CapFeather%2BCase%2BLogos%25281%2529.jpg</image:loc>
      <image:title>Sarah Daly - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.capfeather.com.au/customer-strategy-innovation</loc>
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    <lastmod>2024-05-05</lastmod>
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      <image:title>Customer Strategy and Innovation</image:title>
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    <image:image>
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      <image:title>Customer Strategy and Innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1634786505680-EYBZI1J9YMRCDE68DKPE/unsplash-image-IsphRwNKkjc.jpg</image:loc>
      <image:title>Customer Strategy and Innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1634787844303-6GFOBDZ0TZ0RAEZJJXF0/digital-ecosystem2.jpg</image:loc>
      <image:title>Customer Strategy and Innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1634791059559-RZLNZCUCK71DDREEVF77/Wargaming.JPG</image:loc>
      <image:title>Customer Strategy and Innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.capfeather.com.au/modern-slavery-statement</loc>
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      <image:title>Modern Slavery Statement - modern slavery statement</image:title>
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    <lastmod>2021-10-21</lastmod>
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      <image:title>Customer Culture Design</image:title>
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      <image:caption>Zappos Customer Team Call Centre</image:caption>
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      <image:title>Customer Culture Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1634207248670-LG5G73B61DDD5AG2NM9B/Culture+In+Action+Index+Model+2.png</image:loc>
      <image:title>Customer Culture Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1634208410928-UGH0IABPFIKZWQ9KAMXR/CIA+Return+on+Change.png</image:loc>
      <image:title>Customer Culture Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1633511683147-A76CI4EX5E5WUT35YSBM/CapFeather%252BCase%252BLogos%2525281%252529.jpg</image:loc>
      <image:title>Customer Culture Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
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    <loc>https://www.capfeather.com.au/lean-cx</loc>
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      <image:title>Lean CX - Bringing agile management together with customer experience</image:title>
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    <image:image>
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      <image:title>Lean CX - Bringing agile management together with customer experience - Make it stand out</image:title>
      <image:caption>The Lean CX Online Certification is delivered through CapFeather’s education arm, the CX Institute.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/bed7b318-d3f7-4c94-b3db-e58dd1b82f3b/Lean+CX+Cover.JPG</image:loc>
      <image:title>Lean CX - Bringing agile management together with customer experience - ForEword</image:title>
      <image:caption>At its essence, the Lean CX provides an entrepreneurial approach and useful new ways to think about market engagement, iteration and value creation. By suggesting that the organisation needs to be an ambidextrous firm, that is a firm that creates a difference every day by being able to exploit and explore at the same time, Lean CX stretches the boundaries of contemporary thinking about how CX can be applied to develop innovative solutions to complex organisational and market problems. Mac Williams, VP Strategy and Marketing, Pearson Education</image:caption>
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      <image:title>Lean CX - Bringing agile management together with customer experience - Make it stand out</image:title>
      <image:caption>Lean CX Content Map</image:caption>
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      <image:title>Lean CX - Bringing agile management together with customer experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Lean CX - Bringing agile management together with customer experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Lean CX - Bringing agile management together with customer experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Lean CX - Bringing agile management together with customer experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-01-30</lastmod>
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      <image:title>Our Philosophy</image:title>
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    <lastmod>2023-06-14</lastmod>
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      <image:title>Service Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Service Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Service Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Customer Experience Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1634801599259-BG8PMWI1XXLX2UNSW14T/unsplash-image-tHO1_OuKbg0.jpg</image:loc>
      <image:title>Customer Experience Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Reducing the Cost of Return to Work - Reducing the cost of Return to Work</image:title>
      <image:caption>Designing the Recovery Experience to improve Return to Work outcomes. November 2021 / Marcus Van Vugt, Dr Robert Dew, Cyrus Allen</image:caption>
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    <image:image>
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      <image:title>Reducing the Cost of Return to Work</image:title>
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      <image:caption>Return To Work Journey [CapFeather 2021]</image:caption>
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    <image:image>
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      <image:title>Reducing the Cost of Return to Work - Make it stand out</image:title>
      <image:caption>Return to Work Personal Objectives and Recovery Belief Levels</image:caption>
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    <image:image>
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      <image:title>Reducing the Cost of Return to Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Reducing the Cost of Return to Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Reducing the Cost of Return to Work</image:title>
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    <image:image>
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      <image:title>Reducing the Cost of Return to Work</image:title>
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    <loc>https://www.capfeather.com.au/capfeather-digital-ai</loc>
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    <lastmod>2024-12-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1627024298702-0799PBB4RQQOZHRDM8BF/CFG+Digital.jpg</image:loc>
      <image:title>CapFeather Digital &amp; AI</image:title>
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    <lastmod>2022-04-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1627024298702-0799PBB4RQQOZHRDM8BF/CFG+Digital.jpg</image:loc>
      <image:title>CapFeather Digital - Data Leverage</image:title>
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      <image:title>Adjacent Market Positions</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1584610475087-D4U81OHNKGQSBSPYTVW1/CapFeather+Three+Horizons+of+Growth+CFG+L.png</image:loc>
      <image:title>Adjacent Market Positions</image:title>
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      <image:title>Adjacent Market Positions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.capfeather.com.au/the-best-next-move-april-2022</loc>
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      <image:title>The Best Next Move April 2022</image:title>
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      <image:title>The Best Next Move April 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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    <lastmod>2022-07-18</lastmod>
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      <image:title>Thank you - Hubspot Landing Pages - Conversion</image:title>
      <image:caption>CapFeather Senior Partner Dr Rob Dew and Fibre King CEO James Windsor at the AAPMA Awards where Fibre King won for the ‘Little Packer’</image:caption>
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      <image:title>What Our Clients Say - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>What Our Clients Say - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-08-01</lastmod>
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      <image:title>CapFeather Strategy - 4C's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>CapFeather Strategy - 4C's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Empathic AI Videos</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/be9a43f4-25e0-4ffd-8d24-25a3e0bc156e/EAI.png</image:loc>
      <image:title>Empathic AI Videos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Empathic AI Videos 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/eea3c473-68e0-4cea-9fb1-8e05c3b219be/parson.png</image:loc>
      <image:title>Expertise &amp; Examples of Our Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1634787844303-6GFOBDZ0TZ0RAEZJJXF0/digital-ecosystem2.jpg</image:loc>
      <image:title>Market Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1634791059559-RZLNZCUCK71DDREEVF77/Wargaming.JPG</image:loc>
      <image:title>Market Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Customer Experience Strategy (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1634801599259-BG8PMWI1XXLX2UNSW14T/unsplash-image-tHO1_OuKbg0.jpg</image:loc>
      <image:title>Customer Experience Strategy (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1602197677041-OH1DRGTU49P9EMA4O1O5/Lachlan+Austin</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1582149355118-PTZXCXB95AYCJCD3EPGM/unnamed.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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